Almost everyone has taken digital content creation as a hobby. In the world today, there are many great YouTubers such as Pewdiepie, Dude Perfect, Mister Beast and their annual income is more than one million dollars. In 2021, content creation markets are growing quite fast. In this post, I will tell you the Digital Content Creation Industry Size in 2021 and how big the income of content creators is.
Digital Content Creation Industry Size in 2021
There was a time when YouTube was the only platform for content creation but over time, other content creation platforms like bloggers, broadcasters, YouTubers starting contributing to the content marketing industry as well as making good money. The industry currently has about 44 billion and by 2027, the market value of the content creation industry is expected to reach 51 billion.
On YouTube alone, yhere are about 50 million content creators who often come up with a supply of content of two billion active users. According to statistics, active content creators’ revenue on YouTube in 2019 was at 15.1 billion, which is 36 percent more than in 2018. And the top 7 YouTubers according to HighSpeed in 2019 had an income of 125.5million. it may interest you to know that in 2019, the highest-paid YouTuber was 8-year-old Ryan Kaji who earned 26 million.
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In 2021, the number of six digit income YouTubers has increased by 40 percent compared to last year income. The number of YouTubeers has increased in recent years.
Currently, instagram is the biggest market for influencers. Estimated 70% of all influencers in the world make money on Instagram followed by Facebook, Twitter, and YouTube with influencers’ activity at 35.1%, 29.5%, and 20.5%, respectively. In USA alone, about 69 percent of US marketers spend largely on Instagram just ti promote their products or services. In 2018, the market size of influencers on Instagram was 1.60 billion dollars and this number increased to 2.38 billion in 2019. Tiktok’s content creators are not left behind in this article although, tick tok is considered as a means of entertainment, but tik tokers earn an average of 200 to 20,000 dollars through brand sponsorship.
The income of top-level tick creators is more. Even some of Instagram’s biggest influencers are moving tickets because the platform has proven to be quite profitable for marketers with advertisers earning an average of 6 – 5 per dollar spent on influencers. Also about 49% of brand engagement is through Facebook videos which means that Facebook content creators earn big too. This means that the content creation industry is fastly growing with content creators making good money.
How does content creators earn money?
Creating content is the most common way for content creators to make money. Content creators make up 26 percent of their total revenue through advertising. And in USA, the Revenue was 111 million in the online advertising market. Gula, a big technology company like Google, Facebook, and YouTube, has a huge market share. The most well-known of these is Google’s online advertising platform Google Adsense which shows ads run by Google on websites with Google keeping 32 percent from AdSense and 68 percent are paid to bloggers. There are usually clickable ads sides of the blog and sometimes of the blog post. But the most popular advertising platform for advertisers is YouTube.
Under the YouTube Partnership program, 55% of the revenue from ads goes to content creators and 45% to YouTube. Google Revenue is usually calculated on the basis of CPM while CPMA determines how much an advertiser will pay for every 1,000 ad views. However, it is good to know that YouTube does not show ads for all views. In the last few years, some of the popular social media platforms like Facebook, Twitter and twitch have been helping content creators by generating revenues through advertising. Content is one of the main sources of income for creators.
It can also be called insurance marketing where content creators or influencers are paid to promote a Brand’s product or company’s service. It can be a one time sponsorship. However, internet influencers earn more in brand sponsorship than some content creators especially when it comes to Instagram influencers. Instagram’s followers usually follow the lifestyle of influencers who are paid based on the product or service they post. Most notable among some of the highest paid influencers on Instagram Kyliejenner, Ariana Grande, Cristiano Ronaldo, Rock Johnson who earn about 1 million per post.
Biggest Affiliate Marketing Platform
Another way content creators earn money is through affiliate marketing where they usually charge a commission on the promotion of a brand product. According to our survey, 15% of the total revenue of the digital media industry comes from affiliate marketing. The fast growth of Ecommerce sites has greatly increased the demand for affiliate marketing that in 2017, the value of affiliate marketing was about 12 billion. As of 2017, there were 5 billion clicks and 170 million transactions from affiliates recorded. And the biggest name involved in affiliate marketing is Amazon.
Amazon has a 40% market share in the Ecommerce market of USA especially from their affiliate program Amazon Associates. There are currently about 1 million websites using Amazon Associates. Other content marketing platforms are giving their users the opportunity to support their content creators through monthly subscriptions from which content creators are able to earn a good amount of money every month along with from their loyal Fanbase.